lalulula.tv is an archive that since 2010 has brought together videos that deal with the phenomenon of the presence of contemporary art in the main media. It is a collection of stereotypes and clichés that shape the popular imaginary about the art world: films, documentaries and television programs that fictionalize, romanticize and satirize a sometimes cryptic cultural scene. The criteria include disparate records, academic and melodramatic discourses, well-founded or unfounded critiques, absurd perspectives, ridiculing fictions, romantic idealizations, and pedagogical formats. According to Luciana Pone, the artist who founded this platform, through this collection the spectator who has no training approaches art, but also the expert agent enjoys a reality show, a soap opera or a Sitcom about art and find unlikely or unexpected sources of analysis.